Whether you are a multinational organisation or SME, local business or one looking to break into the Middle East, find out what some of our past exhibitors think about BIAS.
Bahrain-based Texel Air is a third-party cargo charter business fulfilling a niche market for specialised cargo missions for its clients. It operates a number of 737 aircraft which are hangered at Bahrain International Airport. From there it also provides extensive MRO services employing an experienced team of engineers, aviation management and technical experts.
At BIAS16, Texel Air exhibited within the exhibition hall taking a 27 sqm self-build stand with one aircraft on static display. In 2018, it will be returning to the show with a much larger presence, occupying a chalet and stand within the exhibition halls. Texel Air will be the first operator to take delivery of Pemco’s 737 FlexCombi aircraft and will debut the aircraft at the show.
Speaking about why it chose to exhibit at BIAS, Texel Air’s CEO, Fraser Currie said, “Since we formed the business in 2013, our business had grown rapidly and we wanted to take the opportunity to really raise awareness of the Texel Air brand and showcase the entire business.”
He added, “It was a major investment for us but it really paid off. Our stand was extremely busy and gave us the exposure we were looking for.”
When asked how it compares to other events he stated, “We have exhibited at MRO events in the past, but BIAS has given us the opportunity to get our message out to a different audience. Unlike larger events in the region, BIAS is much more personal allowing us to focus on developing relationships rather than the hard sell.”
Speaking about the Kingdom, Currie added, “Bahrain is a major logistics hub, it is business friendly and being at the heart of the Gulf region it is very economic for routing. Being in Bahrain we are in a niche position and participating at BIAS has allowed us to advance our services in the marketplace.”
Looking forward to BIAS18, Texel Air will work with the organisers and Pemco to promote its newest aircraft which will be making its global debut at the show. It also plans to participate in the delegations programme.
UTC Aerospace Systems
UTC Aerospace Systems is one of the world’s largest suppliers of technologically advanced aerospace and defence products. It designs, manufactures and services systems and components and provides integrated solutions for commercial, regional, business and military aircraft, helicopters and other platforms. It is also a major supplier to international space programs.
UTC Aerospace Systems participated at the show in 2010 (when they were Goodrich) and will be returning for the 2018 edition, this time occupying a 36sqm stand within the exhibition hall. The introduction of the Exhibition Hall is a key reason why UTC Aerospace Systems has chosen to return to the show.
Speaking about the return to the show, Julie Mears, Marketing Communications Manager, ISR & Space Systems said “There are several contributing factors to us coming back to the show. Firstly our customer base has grown (and likely to grow further) within the region, and the format of the event has changed from our initial participation which makes it a much more attractive option.”
When asked about the key drivers for UTC Aerospace Systems return to the show she said that due to their growing customer base in the region, the show allowed them to have a shop window in the Middle East where they could meet and host customers. Speaking specifically about the show she noted, “it's not about the number of visitors or the size of the exhibition floor, but about the quality of the attendee. The smaller, more intimate feel of the event I believe offers us the opportunity to meet with and have more meaningful discussion with current and future customers”
At BIAS 18, UTC Aerospace Systems will be exhibiting primarily ISR systems – Dual-band, multi-spectral airborne reconnaissance systems and associated ground exploitation capabilities (SCi Toolset) that provide its customers with rapid access to their information. It also hopes that the ACES5 ejection seat, wheels and brakes, and propellers businesses may also be in attendance.
The 2016 edition of the Bahrain International Airshow was the first event that the organisation appeared as a ‘one company’ organisation after its name change from Finmeccanica to Leonardo.At the show, the Italian technology company presented a range of capabilities relevant to the region. In particular, its airborne and space systems, naval capabilities and expertise in cybersecurity.
Leonardo takes advantage of BIAS’s turn-key luxury chalets to host meetings with stakeholders and delegations and give presentations. “Bahrain and the entire region are strategic partners and customers for Leonardo, it is one of the most important shows in the area,” says Marco Monticelli, External Relations - Exhibitions, Trade Fairs and Events at Leonardo.
When asked how it compares with other events in the Middle East, Monticelli added, “It is different from other shows as it mostly encourages informal meetings in a hospitality setting. It compares to the UK’s Royal International Air Tattoo (RIAT) as a professional, yet relaxed, place to have conversations with our important regional customers.”
At the 2018 show, Leonardo will once again be taking a chalet with the view to enhancing business relationships, engaging with more delegations and confirming its commitment to provide first-class capabilities to regional customers.