Top 5 Tips for Exhibiting at an Airshow.14 Jun 2017
Whether you are a seasoned exhibitor or taking the plunge for the first time, you’ve made a considerable investment and you’ll want to maximise the return on that investment. Amanda Stainer, Commercial Director for Farnborough International, organiser of the Farnborough International Airshow and co-organiser of the Bahrain International Airshow gives her top tips for getting the most out of exhibiting at a trade show.
Set out what your business goals are and work out a plan on how you’re going to achieve this. Whether it’s a sales target or lead generation, have a clear goal in mind and plan your marketing activity around this.
Plan every detail of your participation from marketing and stand designs to hotel and travel accommodation. Show organisers will often provide you with all sorts of support to assist you on all elements. If possible, attend the exhibitors briefing. This will allow you to familiarise yourself with the exhibition site before hand and meet with official contractors.
It’s no good exhibiting at a show if you’re not going to tell people you’re going to be there. Communicate this as much as possible prior to the show and during the show. Use as many channels as your budget can allow including email and social media. Follow the event on Twitter (@bahairshow) and Instagram and use the event hashtag to promote your stand location. Organise your printed collateral and consider any sponsorship and advertising to promote your presence.
That face-to-face interaction with your business colleagues is what exhibiting at a trade show is all about, so make sure you ‘get out there’. Attend conferences, arrange meetings, participate in or host an event and invite your colleagues to your stand. BIAS has a whole host of networking events from seminars to the Meet-the-Buyer programme. Make sure you’re in the know and study the events programme when you’re at the show.
Make sure you follow up with everyone you met during the show and possibly everyone you didn’t get to meet too. Even the smallest interactions at the show, has the potential to open doors and start new business relationships, so don’t miss your window of opportunity.